We Are What We Do

I first came across We Are What We Do when I was given one of their dairies – and how different it was from my usual Filofax. Brightly coloured, chunky, a visual delight.

On every page was a suggestion for something to do that would make life a little bit better for me, for someone else, or for wider society. Not in a po-faced, do-gooder way, but engagingly and funnily.

The diaries continue, joined by books based on actions.

They asked people “What would you ask one million people to do to change the world?”

The answers became “Change the world for a Fiver”

Change the World for a Fiver


How do we get our message across to children? “Teach your Granny to Text” has fun ideas for things for kids to do  – and, by doing, learn.

Teach your GRanny to text


They’ve developed a precise process, they call the Social Innovation Process, to take projects from idea to product or service ready to be launched to the public – and the process still continues with more expansion and learning.

We are What we Do


Current issues being examined include:

  • The intergenerational divide
  • Youth obesity
  • Digital inclusion
  • Domestic food waste
  • Domestic energy usage
  • Mental health, young people and video games

I really like the business rigor to which they subject their activities – but their underlying determination to makes things better shines through everything they do.

They are what they do and we can learn from them…..


12 Responses to We Are What We Do

  1. Marty Diamond November 17, 2013 at 7:13 am #

    I’ve been looking for some interesting gifts for family and friends – and the “We Are What We Do” products were a great find. In addition to buying them for several friends I’ll probably get myself one if the diaries as well – what a really wonderful gift.

    Thanks for sharing –

  2. shelagh November 17, 2013 at 10:29 am #

    Thanks Marty – I hope you enjoy them .Certainly I’ve loved everything I’ve bought!

  3. Sarupa Shah November 17, 2013 at 11:37 am #

    Hi Shelagh…Love we are what we do…and thanks for bringing it back to my attention…I feel like I am about to go down a wormhole and hang out on their site on this cold Sunday! Great inspiration… thanks!

  4. The Food Curator November 24, 2013 at 12:20 pm #

    Shelagh, Fantastic titles and inspirational concepts. These are definitely going to some of my friends and family for xmas gifts 🙂

  5. Lesly Federici November 24, 2013 at 6:55 pm #

    What a great question… what would you ask 9 million people to do to change the world… gets ya thinking right? As we become more global the opportunity rises to do more. so many needs. Thank you for the inspirational post which is very motivating!

  6. David Merrill 101 November 24, 2013 at 9:07 pm #

    “Changing the world” has become all the rage, it seems, Shelagh.

    The fact is, we all change the world each and every moment, by all the things we do, but also by those we fail to do.

    These are the things that children, especially, take note of. That’s important because ultimately, our greatest impact on the world comes through our influence on children.

  7. Leanne Chesser November 24, 2013 at 9:42 pm #

    Hmm. Looks fantastic! Thanks for sharing about this. The environment is really important to me as are certain societal issues and this looks like a really cool business that’s getting involved.

  8. Shelagh Jones November 26, 2013 at 1:33 pm #

    You are spot on David – and in many ways we are not doing too good a job of it!

  9. Shelagh Jones November 26, 2013 at 1:34 pm #

    Leanne – I love that they are so very connected to what they believe in and want to see come about.

  10. Rosemary O'Shaughnessy December 1, 2013 at 5:36 pm #

    Hi Shelagh,

    I really like the idea of teaching your granny to text. I really enjoy seeing people of the golden page learn to enjoy the delighted of the digital age. I also like the the title about food waste. I was watching TV and it is an area that people in the western world need education about.


  11. Yorinda Wanner December 6, 2013 at 11:53 pm #

    Hi Shelagh,
    it is so good to read this information!

    I love finding out about organisations who try to make a difference.

    Teach Grandma to text, lol. It amazes me how many elderly people I see with smart phones these days.
    I just recently helped a friend in her sixties with a new Nokia lumia how to ‘drive’ the device’.
    It only came with a few basic instruction ???

    Thank you so much for spreading the word.

  12. David Merrill 101 January 12, 2014 at 10:56 pm #

    I think the first thing we need to “do” to make the world better for us and everyone else, is to frame everything we already do within a context of loving and caring.

    Little things, like holding a door open for someone, or taking an interest in what they are doing and saying. This sort of “giving” brings us all closer together.

    It’s easy to do if we really focus on treating others as we would have them treat us.

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