I first came across We Are What We Do when I was given one of their dairies – and how different it was from my usual Filofax. Brightly coloured, chunky, a visual delight.
On every page was a suggestion for something to do that would make life a little bit better for me, for someone else, or for wider society. Not in a po-faced, do-gooder way, but engagingly and funnily.
The diaries continue, joined by books based on actions.
They asked people “What would you ask one million people to do to change the world?”
The answers became “Change the world for a Fiver”
How do we get our message across to children? “Teach your Granny to Text” has fun ideas for things for kids to do – and, by doing, learn.
They’ve developed a precise process, they call the Social Innovation Process, to take projects from idea to product or service ready to be launched to the public – and the process still continues with more expansion and learning.
Current issues being examined include:
- The intergenerational divide
- Youth obesity
- Digital inclusion
- Domestic food waste
- Domestic energy usage
- Mental health, young people and video games
I really like the business rigor to which they subject their activities – but their underlying determination to makes things better shines through everything they do.
They are what they do and we can learn from them…..