The Spiritual Marketing Manifesto

(Manifesto – a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.)

Spiritual Marketing

There are three pillars of Spiritual Marketing:

Congruence

Clarity

Courage

and they support the platform of a sustainable, profitable business

Congruence

A congruent business reflects its values in all its behaviour.

Clarity

A business makes clear its values by communicating in an open and straightforward manner.

Courage

The people within a business have the courage to manifest congruence and clarity.

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