(Manifesto – a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.)
Spiritual Marketing
There are three pillars of Spiritual Marketing:
Congruence
Clarity
Courage
and they support the platform of a sustainable, profitable business
Congruence
A congruent business reflects its values in all its behaviour.
Clarity
A business makes clear its values by communicating in an open and straightforward manner.
Courage
The people within a business have the courage to manifest congruence and clarity.
