Simon Sinek: Start with Why

I think I became aware of this famous book by Simon Sinek some years ago, but it was brought to my attention again this week.

It seems so apposite to everything we are doing here at Spiritus that I wanted to share it with you.

Simon gives many examples of how the “Why” of what we do matters so much more than the What or the How, each of which bring that rather vague concept to life.

The one that resonates particularly for me is the story of how Apple brought a piece of technology, that someone else had developed 22 months previously, to market.

Creative Technology Ltd in Singapore offered the world a “5GB mp3 player”.

22 months later Apple offered “1000 songs in your pocket”

Apple gave us the “Why”.

The Ted talk gives a flavour of the book – reading the book will give you the whole meal!

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6 Responses to Simon Sinek: Start with Why

  1. Dawn Golden November 30, 2013 at 5:38 am #

    Very interesting video link! Leading with your Why instead of a What – very inspiring! I made me really stop and think. The MLK reference was great! It was the I have a ‘dream’, not the I have a ‘plan’ speech! It can make such a huge difference in our message and marketing as business owners.

  2. shelagh December 1, 2013 at 1:42 am #

    Hi Dawn – thinking about your Why first really puts a different slant on it, doesn’t it!

  3. Holly December 1, 2013 at 11:06 pm #

    Love this video.. I have seen it before and I love what he says.. still working on how my “why” will work.. ( love my apple products!) I didn’t’ realize there was a book our there my Simon… I gotta make sure I get my ‘why’ I do what I do.. so I can attract those people who need what I have to offer!! Thanks for the reminder..

  4. Julieanne van Zyl December 7, 2013 at 1:16 am #

    Shelagh, thanks so much for putting that video on your blog, I enjoyed it immensely! I especially loved the story of the Wright Brothers – it was their passion for wanting to fly that got them there. The other guy Langley didn’t have the passion, he just wanted more money!

    I’ve been watching the Rolling Stones characters a lot these last 2 weeks – Mick and Keith in particular, because they are coming to Australia. They are also perfect examples of people who lead with their “why”, their belief. And all their followers believe in the same thing. And, it’s their passion also – look at their faces, they light up when they talk about the music and they light up on stage.

    So, the trick is to dig down and find out WHY we’re really doing our business, then to portray that to others. I see some network marketers (that’s my target audience) who are excited when they first sign up, most likely because they believed in what their sponsor believed in! But, after a few months or maybe a year, they start saying “but my business isn’t growing” “why isn’t it growing, I might as well give up”. And, it’s probably the same reason that Langley gave up – he was in it just for the money, and didn’t have the “WHY” or the passion in the first place.

  5. shelagh December 9, 2013 at 1:05 pm #

    Thanks Holly and Julieanne.

    It seems so obvious when you look at the successful people.

    But it really isn’t.

    It’s like how some people struggle to complete their Spiritus listing, when the first question is, in effect, asking for their Why. When they know that, the rest follows so easily.

  6. Lesly Federici December 9, 2013 at 3:32 pm #

    Yea, this is such an awesome video. Being a “follower” has never moved mountains. having people believe what you believe is so much more powerful than buying just a product … thanks for sharing this wonderful post 🙂

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