I think I became aware of this famous book by Simon Sinek some years ago, but it was brought to my attention again this week.
It seems so apposite to everything we are doing here at Spiritus that I wanted to share it with you.
Simon gives many examples of how the “Why” of what we do matters so much more than the What or the How, each of which bring that rather vague concept to life.
The one that resonates particularly for me is the story of how Apple brought a piece of technology, that someone else had developed 22 months previously, to market.
Creative Technology Ltd in Singapore offered the world a “5GB mp3 player”.
22 months later Apple offered “1000 songs in your pocket”
Apple gave us the “Why”.
The Ted talk gives a flavour of the book – reading the book will give you the whole meal!