Spiritual Marketing explained by looking at four strategies for selling vegetables
Spiritual Marketing explained in 5 steps by looking at four strategies for selling vegetables
You can learn the basic concept of Spiritual Marketing by looking at four alternative strategies for buying and selling vegetables.
It starts with you
Law of Attraction says that our thoughts, minute by minute, create feelings which cause us to give off vibrations. These vibrations attract to us events, people and things which match those vibrations – like vibrations attract each other.
In the business world, some businesses accurately reflect the thoughts and feelings of the people who own and run them. Others put on a public face which is what the business thinks their customers want to see, but is not necessarily what is true for the owners and staff.
And customers “get” the difference. Maybe not consciously, but deep down we know when what a business says is important to it, and when the principles which guide it really do reflect the thoughts and feelings of those running it.
Furthermore, we instinctively feel more comfortable working with people businesses whose thoughts and feelings are a match for our own – businesses whose values match our own.
For example, consider a business that sells vegetables.
So let’s look at 4 strategies to select and sell vegetables, and the predominate value behind that strategy.
A – Buy and sell at the lowest possible prices (Price)
B – Provide the widest possible choice of vegetables every day of the year (Choice)
C – Choose suppliers who use no artificial chemicals in the production of the vegetables (Organic)
D – Offer packs of prepared vegetables in non-specialist shops close to where people work or live (Convenience)
The way the business operates will vary tremendously depending on which of these four values is most important.
The greater the degree to which the way of operating reflects the personal values of the people running the business, the closer the relationship between the business and its customers.
So the first step is to get really clear about what matters to you, what values are important to you, and what you want to see reflected in your business.
Envision your perfect customer
The first step is to think about the sort of person who would not be the perfect customer for you.
These are people who would not be perfect customers for these four vegetable businesses:
A – people who are prepared to pay for what they want, and will not accept what they don’t want just because it is a lower price
B – people who like the rhythm of the seasons, and eating different vegetables each month; people who are concerned about the sustainability of food supplies and the carbon footprint of vegetable delivery.
C – people who are unconcerned about eating artificial fertiliser residues in their food; people who are not prepared to pay more than the minimum for their vegetables.
D – people who shop once a week for all their vegetables; people who dislike overpackaging of food; people with plenty of time to shop and prepare vegetables.
From this, it is easier to see who would be perfect customers for each of these businesses
A – people who value low prices above quality, sustainability, convenience.
B – people who want to be able to buy the vegetables they want any day of the year, and are not concerned about the cost of that, or the impact on the environment.
C – people who are concerned about the way their vegetables are produced, about chemical residues in them, and the impact of their production on the environment, and are prepared to pay to have what they want.
D – people who want to buy ready-prepared vegetables in a shop close to them at a time convenient to them and with maximum availability.
Now, which of these businesses are most likely to reflect the values, the passions, the thoughts and feelings of their owners and staff?
And which are most likely to have been created to fill a perceived niche, to fit into a business strategy to exploit a lifestyle situation?
Reflect your values in how you run your business
These four vegetable businesses will have very different ways of operating, and will make very different choices about
where they source their vegetables,
how they are grown,
the range they offer,
the packaging they use,
the prices they charge,
the variety on offer from week to week,
the prices they pay their suppliers.
So consider every aspect of your business, and make sure it really is congruent with your values.
Any aspect which is “off” or incongruent will confuse your customers, and make him less attracted to you.
Acknowledge and appreciate your customers
The best way to do this is to give great service, both during and after the selling process. Go that little bit further, and do something which enforces the message of the values which underpin your business.
Some tactics for these vegetable businesses:
A – offer one “staple” vegetable each week at a very low-profit price
B – create data sheets showing where the business sources each vegetable as the year progresses, and the efforts which go into ensuring year-round continuity of supply.
C – share details of the growers of the vegetables, who they are, where and how they grow their vegetables
D – invent recipes which use the prepared vegetables and other items available in the store to quickly produce a complete meal.
Every business can find ways to reinforce their message in unexpected extras which show their appreciation of their customers.
Take Action
The final stage of the Law of Attraction is to allow it to do its work.
In terms of marketing your business, this is about taking action to allow customers to be attracted to you.
So it is about advertising, public relations, networking.
The purpose behind the activity is to convey your message in a clear manner to the people who are most likely to share your values and become your customers.
Exactly what you do will depend on your business.
For some businesses, mass advertising is the way. For others, that hold values which are held by a small percentage of the public, a more targeted approach is needed.
The important thing is to get your message out where your prospective customers likely to see it.
Conclusion
Apply these five steps to your business and it will reflect your values more accurately, attracting to you customers who share those values and making your life so much more agreeable!
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Posted by spiritus on April 13th, 2009 filed in Law of Attraction, Spiritus
