Hello and welcome to the blog of Spiritus – the Spiritual Marketing Directory.

I am Shelagh Jones, and I have created Spiritus as a place for businesses to attract the customers they really want – with ease.

And as a place for customers to get to know something about the people and philosophy behind a business before starting the business relationship.

So a Search in the Directory produces a list of matching businesses. But this is not just a list of contact details. Each business answers three questions:

• What does "Marketing from Spirit" mean to us?
• How is that reflected in the way we run our business?
• What three values are most important to our business?

Visitors look through the list, then click to get full contact and business details of any business that attracts them to start the business relationship.

In this way, Spiritus aims to connect businesses and customers in a manner that is for the greater good of all.

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I am delighted to announce that the Helping Hand fund for February is awarded to the Red Cross to support its relief work in Haiti and Chile.

The Red Cross  was chosen to receive the Helping Hand Fund award by Lynn Serafinn of Spirit Authors. 

Spirit Authors is a comprehensive, inclusive, community-based programme for aspiring, first-time and experienced mind-body-spirit authors, to enable you to transform your personal dream into a life-changing business asset in less than 1 year.

Spirit Authors is created, designed and delivered by award-winning teacher/coach and best-selling author, Lynn Serafinn -who is also a great friend to Spiritus!

Technorati Tags: helping Hand fund, Spiritual Marketing, Spiritus

The dates and times are:

Thursday May 6th- 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Thursday May 6th - 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Tuesday May 20th – 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Tuesday May 20th – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Thursday May 27th- 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Thursday May 27th – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Telephone number for all calls: (1) 218 632 4816 Access code 774748 (spells Spirit!)

The purpose of these calls is to introduce all the features of Spiritus – the Spiritual Marketing Directory and answer any questions about the Directory.

We will look at the public face of the Directory, how to create a profile in the Directory, the members’ Forums, the Helping Hand fund, and the business training offered as part of membership.

Everyone is welcome, whether a member or not.

Technorati Tags: Market from Spirit, Marketing Directory, Spiritual Marketing, Spiritus

You can read all about it on this page Spiritual Marketing Directory

It’s been really exciting to see how the many people in the social media have picked it up!

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Later in the year, Nut Tmu-Ankh wrote a very special profile which I want to share to celebrate this day.

Thank you, Nut!

**
As one who strives to see & celebrate the kiss of Life in all things, I got no problem personifying Spiritus. And since Spiritus has a birthdate & time, I thot it’d be fun to do a Khametic numerology profile for it/us

Spiritus
Friday Born on January 18, 2008 @3:33pm (I love that!)

As a Friday Born Spiritus iz a child/reflection of Het-Heru – Divine Mother of Beauty, Prosperity, Healing & Pleasure. This energy iz the lens through which Spiritus chooses to express itself most naturally.

And the choice of 3:33 as it’s moment of revelation, iz extremely powerful as 333 iz a Master Gateway number, who’s appearance signifies that an “opening of the way” has occurred and a clear & unfailing path chosen.

Spiritus has a Life Path number of 11.
Another Master Number! Life path is the road you are traveling. It reveals the opportunities and challenges you will face in life.

In the beginning, a Desire for a new expression rose out of the formless Source to take shape in the form of Life as we now know it. However, between formlessness & new form, there was an important ignition that iz the basis for all that came after it. That ignition iz the emergence of conscious, deliberate thought. In the Khametic tradition, this emergence iz known by the name Ptah – owner & initiator of all forms. The Master Number 11 signifies fully awakened & enthroned Ptah energy.

Spiritus, you have the potential to be a source of inspiration and illumination for people. You possess an inordinate amount of energy and intuition. You galvanize every situation you enter. You inspire people, but without your conscious effort. Energy seems to flow through you without your controlling it.
This gives you both power and sometimes emotional turmoil.
You are a channel for information between the higher and the lower, between the realm of the archetype and the relative world. Ideas, thoughts, understanding, and insight — all of these can come to you without your having to go through a rational thought process. There seems to be a bridge, or connection, between your conscious and unconscious realms, attuning you to a high level of intuition through which even psychic information can flow.

All of this amounts to a great capacity for invention. Many inventors, artists, religious leaders, prophets, and leading figures in history have had the 11 prominent in their chart.
As an 11 Life Path, you are a highly charged version of the 2 and possess many of the characteristics and talents of that number.
You can be extremely diplomatic and tactful. You are also patient and cooperative. You work well with groups and somehow find a way of creating harmony among diverse opinions.

Spiritus you have a Destiny number of 5.
Your Destiny number reveals your basic nature and the abilities and issues inherent in your being. 5 iz the number associated with Het-Heru, so your Destiny mirrors and amplifies the character you chose to show the world by your day of birth.

Spiritus, you are a free spirit. You love change, adventure, and excitement. You love your freedom. Like a bird that needs its wings to live, you cannot exist without it. Freedom is the nucleus around which your life revolves. You need it for your very survival. By using freedom properly, you are able to explore and develop all of your varied talents. You will meet many types of people and travel great distances. Freedom is the atmosphere necessary for you to bring forth your many talents.
You are capable of doing almost anything, and probably quite well. Only by avoiding the imprisonment of illusory security are you able to bring forth your abilities.
Spiritus, you are unusually adaptable. In fact, change is a blessing for you. In the same way, you need challenge and variety. You hate the routine of life; being stuck is a catastrophe for you. You become miserable when you are held back or held down.
The 5 Destiny desires the whole world. You are aware that you have many talents that can bring much success. But that success depends on your willingness to choose certain areas to concentrate on, and to bring them to perfection.

Finally, Spiritus, your Desire number iz 3.
This number shows your underlying urge, your true motivation. It reveals the general intention behind many of your actions. In the Khametic tradition, the number 3 carries the Spirit of Anpu, the opener of the way. He iz the energy new beginnings, partnerships & revelations.

Spiritus, you love a good time. You are generally happy, friendly, and outgoing. You have a gift for gab. You are very witty, creative, and playful. You inspire and entertain people. You are considered by many a great companion.
You success depends on your ability to commit to your work and to see it through to completion. You have so much creativity and inspiring upward energy that you require a strong anchor for balance.

~~~~~~~~~~~~~~~~~~~~~~~~~
I hope you have as much fun with this as I did creating it

Bliss & Blessings!
~Nut
The Temple of Wombn

Technorati Tags: Spiritual Marketing, Spiritus

Her particular delight is examing their poo in great detail!

She changes their diet to vegetables, low GI carbohydrates and minimal fat, gets them started taking exercise, and -bingo! – 8 weeks later they are fitter, more energetic and lighter.

Which set me wondering.

If we “are what we eat”, then are we what we read??

And if you think we are, what do you read??

Technorati Tags: Spiritus; spiritual marketing;market from spirit; spiritual marketing directory;

“Room to Read” believes that “World change starts with educated children” and to further this aim has, to date, opened more than 7000 libraries throughout the developing world.

“Room to Read” was chosen to receive the Helping Hand Fund award by Kay Ross of Kay Ross Marketing.. Kay was born in Glasgow, Scotland; brought up in Adelaide, Australia and now lives and works in Hong Kong where she has a marketing consultancy, runs a healing practice – and is a stand-up comedian!

Kay joined Spiritus in March, and in April she referred more new members than anyone else, so won the right the choose who received the Helping Hand Fund in May.

Now all this may seem a bit familiar to you – probably because Kay also referred more new members in April than anyone else, so this is the second month running that Spiritus is able to donate to the Room to Read organisation.

Thank you for your support, Kay, and thank you for choosing such a worthwhile organisation.

Technorati Tags: helping Hand fund, kay ross, room to read, Spiritual Marketing, Spiritual Marketing Directory, Spiritus

Most seem to talk about pre-judging from what a person looks like.

And that is a good lesson to learn again – and was my first thought on seeing the actual programme.

But then I was invited to look a bit deeper, and what I found is, I think, an even greater lesson.

I think that what we should really be looking at here is the manipulative behaviour of the BGT producers – and how we can so easily miss that.

Simon Cowell’s comment during the judging was very telling – he said he knew immediately something very special (correction: Extraordinary) was coming.

Why did he say that??

Not because he could “divine” her gorgeous voice before he heard her sing.

But, I suspect, because she was allowed by the producers to go on stage looking so dreadful.

They COULD have improved her appearance considerably – just see what she looks like next time round!!

But they knew perfectly well what first impression she would make with that hair, that dress, those eyebrows.

And they were not going to ruin a potentially great TV moment by allowing her to present herself better.

They allowed her to go out to face the reaction they knew she would get – cynicism, ridicule, disbelief.

They wanted to build up as much of that as they could so as to get the greatest reaction possible when she opened her mouth.

Simon knows how the producers work – he could even demand that they produce one such “surprise” per show, as there seems to be one!

So seeing someone so poorly presented, he probably DID have an inkling she had something amazing hidden inside.

He knew that the only reason someone was allowed on stage looking like that was to create contrast.

The producers set us, the viewers, up masterfully.

I had my guard down and fell right into the obvious trap they set. As did most people.

But I hope I’m not the only one who, on reflection, sees the bigger trap, sees the blatant exploitation of Susan, and has learnt the even more important lesson about being discerning at all times -even when relaxing on a Saturday night.

Technorati Tags: BGT, Business, Market from Spirit, simon cowell, Spiritual Marketing, Spiritual Marketing Directory, Spiritus, susan boyle

You can learn the basic concept of Spiritual Marketing by looking at four alternative strategies for buying and selling vegetables.

It starts with you

Law of Attraction says that our thoughts, minute by minute, create feelings which cause us to give off vibrations. These vibrations attract to us events, people and things which match those vibrations – like vibrations attract each other.

In the business world, some businesses accurately reflect the thoughts and feelings of the people who own and run them. Others put on a public face which is what the business thinks their customers want to see, but is not necessarily what is true for the owners and staff.

And customers “get” the difference. Maybe not consciously, but deep down we know when what a business says is important to it, and when the principles which guide it really do reflect the thoughts and feelings of those running it.

Furthermore, we instinctively feel more comfortable working with people businesses whose thoughts and feelings are a match for our own – businesses whose values match our own.

For example, consider a business that sells vegetables.
So let’s look at 4 strategies to select and sell vegetables, and the predominate value behind that strategy.

A – Buy and sell at the lowest possible prices (Price)
B – Provide the widest possible choice of vegetables every day of the year (Choice)
C – Choose suppliers who use no artificial chemicals in the production of the vegetables (Organic)
D – Offer packs of prepared vegetables in non-specialist shops close to where people work or live (Convenience)

The way the business operates will vary tremendously depending on which of these four values is most important.

The greater the degree to which the way of operating reflects the personal values of the people running the business, the closer the relationship between the business and its customers.

So the first step is to get really clear about what matters to you, what values are important to you, and what you want to see reflected in your business.

Envision your perfect customer

The first step is to think about the sort of person who would not be the perfect customer for you.

These are people who would not be perfect customers for these four vegetable businesses:

A – people who are prepared to pay for what they want, and will not accept what they don’t want just because it is a lower price
B – people who like the rhythm of the seasons, and eating different vegetables each month; people who are concerned about the sustainability of food supplies and the carbon footprint of vegetable delivery.
C – people who are unconcerned about eating artificial fertiliser residues in their food; people who are not prepared to pay more than the minimum for their vegetables.
D – people who shop once a week for all their vegetables; people who dislike overpackaging of food; people with plenty of time to shop and prepare vegetables.

From this, it is easier to see who would be perfect customers for each of these businesses

A – people who value low prices above quality, sustainability, convenience.
B – people who want to be able to buy the vegetables they want any day of the year, and are not concerned about the cost of that, or the impact on the environment.
C – people who are concerned about the way their vegetables are produced, about chemical residues in them, and the impact of their production on the environment, and are prepared to pay to have what they want.
D – people who want to buy ready-prepared vegetables in a shop close to them at a time convenient to them and with maximum availability.

Now, which of these businesses are most likely to reflect the values, the passions, the thoughts and feelings of their owners and staff?

And which are most likely to have been created to fill a perceived niche, to fit into a business strategy to exploit a lifestyle situation?

Reflect your values in how you run your business

These four vegetable businesses will have very different ways of operating, and will make very different choices about

where they source their vegetables,
how they are grown,
the range they offer,
the packaging they use,
the prices they charge,
the variety on offer from week to week,
the prices they pay their suppliers.

So consider every aspect of your business, and make sure it really is congruent with your values.

Any aspect which is “off” or incongruent will confuse your customers, and make him less attracted to you.

Acknowledge and appreciate your customers

The best way to do this is to give great service, both during and after the selling process. Go that little bit further, and do something which enforces the message of the values which underpin your business.

Some tactics for these vegetable businesses:

A – offer one “staple” vegetable each week at a very low-profit price
B – create data sheets showing where the business sources each vegetable as the year progresses, and the efforts which go into ensuring year-round continuity of supply.
C – share details of the growers of the vegetables, who they are, where and how they grow their vegetables
D – invent recipes which use the prepared vegetables and other items available in the store to quickly produce a complete meal.

Every business can find ways to reinforce their message in unexpected extras which show their appreciation of their customers.

Take Action
The final stage of the Law of Attraction is to allow it to do its work.

In terms of marketing your business, this is about taking action to allow customers to be attracted to you.

So it is about advertising, public relations, networking.

The purpose behind the activity is to convey your message in a clear manner to the people who are most likely to share your values and become your customers.

Exactly what you do will depend on your business.

For some businesses, mass advertising is the way. For others, that hold values which are held by a small percentage of the public, a more targeted approach is needed.

The important thing is to get your message out where your prospective customers likely to see it.

Conclusion

Apply these five steps to your business and it will reflect your values more accurately, attracting to you customers who share those values and making your life so much more agreeable!

Technorati Tags: Business, Business Directory, Law of Attraction, Market from Spirit, marketing, Spiritual Marketing, Spiritual Marketing Directory, Spiritus

“Room to Read” believes that “World change starts with educated children” and to further this aim has, to date, opened more than 7000 libraries throughout the developing world.

“Room to Read” was chosen to receive the Helping Hand Fund award by Kay Ross of Kay Ross Marketing.. Kay was born in Glasgow, Scotland; brought up in Adelaide, Australia and now lives and works in Hong Kong where she has a marketing consultancy, runs a healing practice – and is a stand-up comedian!

Kay only joined Spiritus in the second week of March, but she referred more new members than anyone else, so won the right the choose who received the Helping Hand Fund in April.

Thank you for bringing “Room to Read” to our attention, Kay!

I’m really pleased to be able to help them in what they do.

Technorati Tags: helping Hand fund, kay ross, room to read, Spiritual Marketing, Spiritual Marketing Directory, Spiritus