Tom talks about the creative thinking that is needed to fully exploit this new technology, and describes Apps that he has created this year.

His energy, knowledge and sheer enthusiasm for what is possible will, I suspect, inspire many a new App to be created this year!

Tom’s main website is The Bookwright and he is on Twitter (a lot!).

Thanks Tom for an excellent contribution to the Spiritus Business Information Call Library!

Technorati Tags: iPad, iPhone, Spiritual Marketing, Spiritus, The Bookwriight, Tom Evans

But he’s also an expert on creating Apps for iPads and iPhones and will be sharing his knowledge with Spiritus members and friends in a teleconference on Wednesday September 8th at 8pm UK, 3pm EST (US), 12 noon PST (US).

Some of the questions I’ll be asking Tom:

1. What makes a good app?
2. What’s the process for building one?
3. How do you go about promoting apps?
4. What’s the difference between an app and an iBook?
5. Will the iPhone and iPad get taken over by clones?

If you’ve got one you want to ask, and can’t be on the call, email me in advance.

For more about Apps, see these two articles by Tom:

iApp or Kindle?

iApp or iBook?

Call details:
Call (001 outside US) 218 632 4816, code 774748.

The recording will be available to Spiritus members in the Business Information Call Library.

(Tom’s a fascinating man!

He’s a 21st century Renaissance man. He has been described as being something between a polymath and a jack of all trades and master of none.

Throughout his career he has been a serial entrepreneur always working at the leading edge of technology. He has been living and breathing Light Bulb Moments since he was a child.

When not writing his own books, he mentors other authors and creatives on how to banish writer’s block and tap into their Creative Muse. He also acts as a catalyst, visionary and a seer [see-er] for businesses looking for new ideas and strategies.

As a boy, he was fascinated by the magic of TV and radio and used to take them apart to find out how they worked. Sometimes, to his parents’ chagrin, he had a few bits left of over. After taking a degree in Electronics, he embarked on a career as a broadcast engineer with the BBC. By the time he was 25, he was working with Sony Broadcast and recognised as one of Europe’s leading experts on camera and imaging technology .By the time he was 30, he had his own company manufacturing innovative widgets to broadcasters worldwide. He’d also received two Royal Television Society awards for his inventions and had several patents to his name.

In the 90’s, when the Internet came along, Tom built a new business providing innovative ecommerce and epublishing solutions for dot.com startups and established corporates.
Like many authors, he ended up being one sort of by accident. Like many people in his mid-forties, he paused for breath, took a holiday after giving up a perfectly good job without another to go to. On holiday, he wrote some poetry, made into an ebook and to his surprise people started downloading it – and paying for it. He had become an unexpected author – and got the bug.

A year later, the 100 Years of Ermintrude became a trilogy of interlocking stories and ended up in print. Somewhere along the way the downloads also raised loads of money for Walk the Walk breast cancer charity and Tom ended up walking round London in a bra for 26 miles. Now that same book has just been published on as an iPhone app. As an irrepressible technophile, Tom has also developed many iPhone and iPad applications.

The process of writing of this book by accident fascinated Tom and he started to research the true nature of thought, where ideas actually come from and what stops them in their tracks.

He has become a student of both the esoteric and exoteric and switched his personal research direction from technology to the magic of the human mind.

He has now trained as a hypnotherapist and specialises in past life regression and future life progression techniques. He is able to see all possible futures and helps clients manifest the ideal one for them – at the same time clearing past accumulations of karmic issues.

He is also a Master Trainer for Tony Buzan’s Mind Mapping software and teaches both Whole Brain and Whole Mind Thinking.

He started working with other authors on a one-to-one basis three years ago and he has helped many authors get in print. He has also delivered many creative writing and ideas generation workshops.
His second book, simply called Blocks, shows the enlightened way to clear writer’s block and how to connect with unlimited creativity. Removing blocks of course is a natural precursor to having unlimited light bulb moments on demand.

Later this year he has two new books being published. The first by O-Books called the Art and Science of Light Bulb Moments. The second will be self published and simultaneously published on the iPhone called The Flavours of Thought: Recipes for New Thinking.

His writing project for 2011 is to finally deliver the novel he started four years ago. You can download a free sample for the iPhone – just search for Soulwave in the App Store.

He lives in the Surrey Hills with his life partner and two Labradors who are the best friends any writer could wish for.)

Technorati Tags: Apps, iPad, iPhone, Spiritual Marketing, Spiritus, Tom Evans

Stephanie Wood talks about how she did it!

So if you have a book inside you waiting to be written, come along and learn from her!
…
AND – you can get a 10% discount at http://www.bodyawe.com/

Wednesday July 28th 2pm Eastern (US), 7pm UK
Call (001 from the UK) 218 632 4816, access code 774748#.

Technorati Tags: body awe, Body knowledge, Business Directory, Spiritual Marketing, Spiritus, spiritus business information call, Stephanie Wood

We’ve all heard of Facebook and Twitter and YouTube, and maybe even Squidoo and Hubpages and more..

But are they really relevant to our business? Do they really matter?

And if they do matter, what are the most important things I should be doing?

In this Spiritus Business Information webinar, accessed through your computer (and either a headset or on the telephone using a local number in your country), Julieanne van Zyl of Infinite Marketing Consulting will take us through the labyrinth of the brave new world of social media and show us the most important things to be doing for our businesses right now.

Social Media is changing incredibly rapidly; Julieanne is really up to speed with it all, so I stronly recommend this call to all Spiritus members.

UPDATE:

Technorati Tags: Julieanne van Zyl, social media, Spiritus, spiritus business information call

Her story of how things have evolved since April 2009 is an inspiring example of the very best use of this new Social media tool.

Technorati Tags: lynn serafinn, spirit authors, Spiritual Marketing, Spiritus, Twitter

She has also written and successfully marketed her own book, The Garden of the Soul, and is launching a new website called Spirit Authors, where she will be offering training modules and all manner of resources for authors in the Mind-Body-Spirit arena

On this call, she will be talking about some of the problems a new (or indeed established) author has to overcome when creating a new book and bringing it successfuly to the marketplace.

If you have any questions for Lynn, then either join us on the call, or, if that is not possible, then email your question to me (shelagh@spiritus-thespiritualmarketingdirectory.com ).

Call details: Wednesday February 3rd 2010 9pm UK; 4pm ET (US); 1pm PT(US); 7am Thursday (Australia). Call (001 if outside US) 218 632 4816. Code 774748.

The call will be recorded and available in the Forum to Spiritus members.

Technorati Tags: spiritus;spiritual marketing; soul authors

Charly has learnt Affiliate Marketing by doing it, and making money! She now continues to hone her skills, but also teaches others (including her teenage children) how to make a little, or a lot of money.

On this call, I find out how Charly herself got started, and she explains the first steps to take.

She shows how simple the “tecchie” side of Affiliate Marketing can be, and emphasises the importance to success of being authentic at all times – truly embracing the concept of Spiritual Marketing!

A recording of the call is available to members in the Spiritus members’ forum, and Charly can be contacted via her website Ask Charly Leetham.

She has also written a free report on Capturing leads, which you can access here.

Technorati Tags: affiliate marketing, Business Directory, Charly Latham, Charly Leetham, Market from Spirit, Spiritual Marketing Directory, Spiritus

“Room to Read” believes that “World change starts with educated children” and to further this aim has, to date, opened more than 7000 libraries throughout the developing world.

“Room to Read” was chosen to receive the Helping Hand Fund award by Kay Ross of Kay Ross Marketing.. Kay was born in Glasgow, Scotland; brought up in Adelaide, Australia and now lives and works in Hong Kong where she has a marketing consultancy, runs a healing practice – and is a stand-up comedian!

Kay joined Spiritus in March, and in April she referred more new members than anyone else, so won the right the choose who received the Helping Hand Fund in May.

Now all this may seem a bit familiar to you – probably because Kay also referred more new members in April than anyone else, so this is the second month running that Spiritus is able to donate to the Room to Read organisation.

Thank you for your support, Kay, and thank you for choosing such a worthwhile organisation.

Technorati Tags: helping Hand fund, kay ross, room to read, Spiritual Marketing, Spiritual Marketing Directory, Spiritus

Most seem to talk about pre-judging from what a person looks like.

And that is a good lesson to learn again – and was my first thought on seeing the actual programme.

But then I was invited to look a bit deeper, and what I found is, I think, an even greater lesson.

I think that what we should really be looking at here is the manipulative behaviour of the BGT producers – and how we can so easily miss that.

Simon Cowell’s comment during the judging was very telling – he said he knew immediately something very special (correction: Extraordinary) was coming.

Why did he say that??

Not because he could “divine” her gorgeous voice before he heard her sing.

But, I suspect, because she was allowed by the producers to go on stage looking so dreadful.

They COULD have improved her appearance considerably – just see what she looks like next time round!!

But they knew perfectly well what first impression she would make with that hair, that dress, those eyebrows.

And they were not going to ruin a potentially great TV moment by allowing her to present herself better.

They allowed her to go out to face the reaction they knew she would get – cynicism, ridicule, disbelief.

They wanted to build up as much of that as they could so as to get the greatest reaction possible when she opened her mouth.

Simon knows how the producers work – he could even demand that they produce one such “surprise” per show, as there seems to be one!

So seeing someone so poorly presented, he probably DID have an inkling she had something amazing hidden inside.

He knew that the only reason someone was allowed on stage looking like that was to create contrast.

The producers set us, the viewers, up masterfully.

I had my guard down and fell right into the obvious trap they set. As did most people.

But I hope I’m not the only one who, on reflection, sees the bigger trap, sees the blatant exploitation of Susan, and has learnt the even more important lesson about being discerning at all times -even when relaxing on a Saturday night.

Technorati Tags: BGT, Business, Market from Spirit, simon cowell, Spiritual Marketing, Spiritual Marketing Directory, Spiritus, susan boyle

The dates and times are:

Thursday June 4th – 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Thursday June 4th – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Tuesday June 9th – 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Tuesday June 9th – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Thursday June 18th – 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Thursday June 18th – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Tuesday June 23rd – 8pm Hong Kong, 10pm Brisbane (Australia), 1pm UK, 8am Eastern Time (US)

Tuesday June 23rd – 9pm UK, 4pm Eastern Time (US), 1 pm Pacific Time (US)

Telephone number for all calls: (1) 712 421 8894 Access code 774748 (spells Spirit!)

The purpose of these calls is to introduce all the features of Spiritus – the Spiritual Marketing Directory and answer any questions about the Directory.

We will look at the public face of the Directory, how to create a profile in the Directory, the members’ Forums, the Helping Hand fund, and the business training offered as part of membership.

Everyone is welcome, whether a member or not.

Technorati Tags: Business, Market from Spirit, Spiritual Marketing, Spiritual Marketing Directory, Spiritus