The url is too long – what do you think??

I received this comment from Thierry, and thought that it was worth discussing here!

If you don’t mind me doing it, there’s something I’d like to suggest to you in terms of pure marketing. The name of the web site and your company "spiritus-thespiritualmarketingdirectory" is really long and most people, including me, will only remember "Spiritus", however when searching the web for "Spiritus" there are other companies using this brand name and they appear in the first positions in search engine results.

My question is: Do you plan to keep this name on the long term? and if so, could you maybe come up with something shorter for the URL address? These are just a few thoughts that I wanted to share with you.

Thierry -you are right -the url is VERY long! And very easy to mis-type.

This is how it came about.

I became interested in the concept of "Marketing from Spirit" and "Spiritual Marketing" some time ago, and wanted to create a place where businesses could openly promote themselves in a way that would attract customers who shared their values.

The first name I chose was "The Spiritual Marketing Directory". However, my son, a Patent and Trade Mark Attorney, pointed out that I should also have a Brand name, to distinguish myself should any other similar Directories be created.

So, in time, the name Spiritus was born.

And, as you say Thierry, there are other businesses using the name Spiritus, (though none in this area, so I am in the process of Trade Marking Spiritus as the name of a Business Directory) so I had to consider the domain name to use.

The one we have now is, indeed, long. But it does say exactly what Spiritus is, and it does help in SEO for our key words.

And my thought is that very few people actually ever type in a url more than once -they either click on a link to the site, or their browser "suggests" the complete url after they type a few letters.

But I would very much like to know what others think, so do please tell me!

This post is about.: , , , ,

  • http://internetnetworkmarketing-training.com Julieanne van Zyl

    I agree with Shelagh, I don’t think it matters much these days about the length of the URL. Besides, now you have the blog, which has a shorter URL, people can find the directory through the blog.

  • http://www.inspirationalguidance.com Diane Corriette

    The main place it will matter is when it comes to sending out articles. Its a long url and sometimes you are limited in space in your bio. Sending out articles is probably one of your biggest and best ways to get Spiritus known so you shouldn’t dismiss a shorter url.

    Also if you go into offline advertising and you are handing out business cards or leaflets it is alot to expect a person to type in. If they hit a typo and dont find you they may just give up!

    spiritusdirectory.com is available (or at least it was when I just checked) and at least if people remember the name and that it was a directory they will find you in the search engines.

    Just a thought

    Diane

  • shelagh

    Thanks for the heads-up about that domain, Diane. I’ve now bought it – just got to work out how to use it!


Spiritual Marketing Search

Click here to go back to the
directory search page...

Blogroll